The iPhone SE 2 can help balance the equation of revenue and market share by offering a low-priced gateway into Apple’s world of smartphones. Market share is approaching single figures, and relying on high-end handsets with high margins may be delivering financial success… but it doesn’t provide for growth or entry into new markets. The iPhone X has not delivered the super-cycle it promised and sales are flat to slightly down year-on-year. Was this year’s WWDC the time to disrupt the iPhone rhythm? In my opinion yes.īut the updated iPhone SE is on its way, and its non-appearance at WWDC tells us a lot about the handset. I take on board that Apple has not launched an iPhone at WWDC since the iPhone 4, but ‘thinking different’ is part of Apple’s history. That would have been at the WWDC keynote today. The next best date would be one when you have the world’s attention, when you have everyone geared up for news, and when you have the time to explaining the thinking behind decisions as well as offering the handset some clear air to build up sales. In terms of iOS 17, Apple may release a new journaling app for the iPhone that will allow users to write down their thoughts and activities throughout the day.Diluting the marketing message is not something that Apple is normally keen on, so this feels an awkward date. The tech giant has already previewed a suite of accessibility features that will almost certainly be included with the new operating system, including a Personal Voice tool that allows users to create a synthetic voice with 15 minutes of training.įurther, the report mentioned that there isn’t much information available about macOS 14 and tvOS 17, but Apple is said to be updating watchOS 10 with a new widget-heavy interface. That includes the reveal of iOS 17, which is rumoured to come with a variety of smaller quality-of-life updates. Though Apple rarely unveils hardware at WWDC (it is a developer conference, after all), there was talk that there might be a refresh of the 12.9 and 10.5-inch iPad Pro models, especially since Apple recently launched the standard 9.7-inch iPad with support for Apple Pencil. The in-house M2 chip used in the MacBook Air models released last year will most likely be used in the 15-inch MacBook Air.Īs WWDC is an event for developers, the company might introduce some new updates to iOS, iPadOS, macOS, and more. Moreover, Apple is also expected to showcase a larger 15-inch display option for the MacBook Air - a device that has previously featured a standard 13-inch display. The headset may be priced at around $3,000, however, Apple is reportedly working on more affordable versions of the device as well, but it might not feature at this year’s event, the report said. The developer-focused headset, dubbed “Reality Pro,” is expected to have a “ski goggle” design and a physical dial for tuning in and out of virtual reality. The headset will most likely be sold separately, with a battery pack that connects to the headset via a proprietary cable. In the presence of Apple’s CEO Tim Cook, the event is scheduled to take place June 5 in Cupertino, California.Īpple’s long-rumoured MR headset, which is reportedly capable of providing both virtual reality (VR) and augmented reality (AR) experiences, could be on display at this year’s WWDC, reports The Verge. San Francisco : As rumours and leaks have sparked for years, Apple may finally unveil its mixed reality (MR) headset, a larger 15-inch option for the MacBook Air, and more technology at its upcoming Worldwide Developers Conference (WWDC) 2023.
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